Today, sustainability matters are already high on the list for organizations everywhere and are only becoming more important with every passing day. Younger generations, including Generation Z, are attracted to organizations guided by clear values and those contributing to a better world.

For our Gen Z e-book, we conducted a study of Generation Z together with marketing research company Kantar Sifo. Among our many findings, we found that companies that are perceived as equal opportunity employers and environmentally responsible are attractive to Generation Z. …


Benify offers the market’s leading global benefits and total rewards platform. Engage your employees, anywhere, anytime.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store