This Is Why You Need to Offer Your Employees a Truly Mobile Experience…
“Effective internal communication is a powerful force that not only helps organizations to be more successful, but also helps enrich employees’ lives in meaningful ways.” — Paul Barton, ABC
In the digital world we live in today, where the smartphone is attached to us like a newly formed limb, organisations everywhere are being forced to rethink the way they work, recruit and communicate with their workforce and provide their employees with a truly mobile experience.
This has become even more apparent with the recent coronavirus outbreak where communicating important, time-sensitive information to your entire workforce is essential.
Modern Aids for the Modern Age
As shared in the e-book, The New Employee Experience: How to maximise and optimise every step of the employee journey, if this were 20 years ago, you might say that technology doesn’t play a huge role in employee experience. But today, it’s a very different story. From the beginning stages of recruitment, preboarding, all the way through to training, development and overall job performance, technology plays an increasingly important role in the day-to-day lives of employees.
71% of employees say they want their employer to provide them with the same level of technology as they use in their personal lives as consumers.
Younger generations — Generation Z and millennials — have come to expect that employers will make an effort to ensure they are challenged, motivated, and fulfilled in the workplace. The innate comfort that today’s younger generation has with technology makes it a no-brainer for employers offer employees tech-tools that manage their work experiences.
Mobile-Native Mindset
In the first half of 2018, $1.33 billion was invested in HR Technology, surpassing the total spending of 2017. And that’s just for new technologies, not upgrades to existing systems.
Today’s leading organisations are adopting a mobile-native mindset by giving employees access their very own personalised employee portal where employees can view and manage matters concerning their employment. In addition to the desktop version, be sure to choose a solution that enables employees to access their platform via a mobile app.
Access Anywhere, Anytime
Why restrict employee access to information about their employment to just office computers? Why restrict benefits enrolment to only office hours? Why house important information you want employees to read on an out-of-date company intranet?
With 80% of global workers not stationed behind a desk every day, providing employees with a mobile experience is imperative. You must be able to reach and communicate with your workforce wherever they are.
By using an employee platform with its own mobile app, employers can reach and communicate with their employees wherever they might be through e-mails, push notifications or in-portal messages.
Keep It Personal
Today, whenever we stream music, movies or TV series via an app, not only are we given the ability to listen or watch whatever we want, whenever we want, we also receive a truly personalised experience with recommendations made especially for us. The personalisation that apps provide means that the user is shown content relevant and specific only to him or her.
Today, employee experience is no exception. The same level of personalisation should apply to employees when they log in to their employee platform or launch an app. From payslips and online benefits to pension and insurances, an employee’s dashboard should be specific to the individual and provide a unique, personalised experience for every user.
As we’ve seen with the recent coronavirus outbreak, being able to reach every employee and communicate with your workforce during times of uncertainty is essential. And there is no better communication device than the smartphone.
Want to learn more about the importance of communication? Download the Benify e-book, The Power of Communication.
