Tips on How To Turn Your Employees Into Brand Ambassadors

When it comes to brand and reputation, most companies generally focus on how their consumers view their products and services and subsequently what consumers say in their reviews. And rightly so.

In the internet age where reviews can make or break a product, a positive one is priceless. However, while customers and clients are important, a company’s employees are even more so.

Why What Your Employees Think Is So Important

As explained in Benify’s new e-book, when it comes to employer branding, your satisfied employees are your most valuable ambassadors and whose voices are the loudest. Just as brands benefit from their most loyal customers, so, too, does company recruitment and employee retention thrive when employees let the world know what a great place it is to work.

“Always treat your employees exactly as you want them to treat your best customers.” — Steven Covey

Empowering Your Employees

If you want your employees to become brand ambassadors of your company, it’s simple:

Happy employees have the potential to provide the kind of marketing that money can’t buy

1. Create a brand guidelines document

If you’re going to encourage your employees to act as your brand ambassadors, you want to provide some guidance as to how to describe the organisation, its mission, and its values. Making sure this information is easily accessible will help ensure that communications stay on brand.

2. Allow employees to use their own voice

While you want everyone to know what the organisation stands for, you don’t necessarily want to have 100 employees parroting the company’s mission statement online. That won’t be perceived as authentic. Instead, let employees have a voice of their own and share their own unique workplace experiences to illustrate how they live the company’s values in real life.

Benify offers the market’s leading global benefits and total rewards platform. Engage your employees, anywhere, anytime.